Copy can be too verbose (as in having too many words), blatantly boring (as in not being interesting enough to keep the reader hooked), or sound unprofessional (as in not being clear, cogent or concise).
Too wordy, lacks interest
Copy can be too verbose (as in having too many words), blatantly boring (as in not being interesting enough to keep the reader hooked), or sound unprofessional (as in not being clear, cogent or concise).