Who leads who?

Here’s a common scenario you might be familiar with:

You’re not getting the results you’re hoping for, because, let’s face it, you’re no expert. You have a job that you love and not enough time to learn how to everything else yourself.

So you hire a team of professionals to do it for you.

Then you approve what to do and how it’s done, and the agents follow suit—doing what you ask and what you tell them needs doing.

While you sit and wonder why you’re still not getting the results you were hoping for.

If that sounds backwards, it’s because it is.

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Update: This isn't mean't to sound callous...merely to bear light on how clients can benefit from giving other people (professionals in their own right) the benefit of the doubt. It feels like a risk because it is--it might not work out all the time--but it's also often the best way to ensure that you get the results you want.

People usually take their doctor's or lawyer's advice seriously because they're seen as an authority figure. All I'm saying is it may be helpful to treat other professionals the same way.