What vs how

A Facebook ad has 10,000 impressions and a 4.5% CTR. This ad leads to a landing page with a 2.2% CVR. Approximately how many conversions did the ad generate?

Anyone who’s taken basic arithmetic can easily find the solution to this problem, supposing they know what the buzzwords are.

Of course, knowing the answer isn’t the point. At least not when it’s asked as part of a job assessment.

Employers don’t care whether you can crunch numbers—an AI can easily do that. What they want to know is whether you can solve their problem, without relying too much on anyone else to do it.

That’s why I don’t understand why employers continue to give rote problems as part of their pre-hire testing rituals. If I can easily ask ChatGPT to answer the question or write xyz, it doesn't make a whole lot of sense.

Why not ask me to submit a video where I explain my process instead? Where instead of answering the question, I describe how I would approach it? How'd I use what I know (and AI to supplement what I don't) to easily arrive at the answer?

We're entering a world where domain knowledge matters much less than your ability to solve problems and seize opportunity.

If I can learn buzzwords in a weekend—and outsource the writing and computing to a bot—what matters isn't what I know as much as how I know how to use it.