What could you do for five hundred dollars?

Many businesses are perfectly fine with forking over gobs of money if it means they’ll win more business in the future.

That’s why sales is often so lucrative, because a $100K salary can easily pay for itself.

The problem is when businesses don’t consider the opportunity cost of whatever it is they’re spending.

Because, of course, money is fungible, and any amount of money can be spent in multiple ways.

$500 can easily buy you credible backlink on your local chamber’s site. But it can also pay for a small scale publicity stunt that wins you hundreds of valuable links.

It’s $500 spent either way. Whether it’s money ‘well spent’ is relative to the value it provides.