We’re different

Companies benefit when they create messaging that highlights that they’re different.

It helps them win clients, attract investors, and captivate potential hirees.

The problem is that most companies often say the same thing, only differently. Some variation of ‘we're the best, for reasons X, Y, Z.’

That’s not differentiation. It’s reiteration.

No. The way to communicate you’re different isn’t to tell the same story, in a new way. It’s to tell a different story (a better one) altogether.