Warm feelings and closing the sale

You can spend a lot of time and money hell bent on optimizing your top of your funnel metrics without acknowledging the leaks on the other end.

After all, visibility, traffic, and conversions, matter very little if the people who call don’t come, or worse, opt for an alternative next time.

How do your reps sound on the phone? Are they asking for the sale? Do they care?

How does service your make your customers feel? Does it meet or exceed their wants and needs?

If your close rates are floundering, promotion can’t save you. Empathy can.