Waiting rooms

Every time I'm in a waiting room I feel the urge to write.

And this week, I sat in two.

Marketers talk an awful lot about how to get how get customers in the proverbial door. And organizations spend a ton heeding their advice.

Yet many organizations fall short when the prospect has arrived.

Waiting, perhaps patiently, for their turn to partake in the service they're offering.

I wonder why most don't think that finding ways to expedite that process (or capitalize on it) is time or money well spent.

If it gets them in door and keeps them coming back it's usually worth making it a priority.