Two types of copywriting

One type of copywriting is the copywriting of sitting in a room and thinking of the best way to turn a phrase. Of coming up with ten different ways to say the same thing.

Then there’s the copywriting of breaking down objections and actually selling the value of a thing. And of the decreasing mental and emotional labor required to get someone to buy it.

One is arguably a surface level difference. Another is about strategy.

Alas, it’s helpful to agree on which one you’re talking about so that you, your boss, your clients, and team are all on the same page.