Tripling your value
If you’re really good at what only you can do, it makes sense that you ought to charge more for your work.
If you charge three times the average, you can do 1/3 the work and earn 3 times as much.
Which means you can do less work for more money, and have more time to ensure that it’s beyond excellent. That it’s so good it speaks for itself.
For the apiring artist, freelancer, or business, this is the goal. To be so good at what you do that people are willing to pay 3 times more to have you do it.
Hence the need for a process:
What’s the average?
What does 3x better look like?
What do you need to do to consistently match it?
Figure that out and you’ll be one step away from charging what you’re worth.
[Hat tip to Srinivas Rao]