Three questions for entrepreneurs

Many entrepreneurs spend hours coming up with the name, mission, vision and values for their business. And, while those things are important, too few of them consider their answers to why anyone should care.

Alas, here are three to get started:

What’s it for?

As in, what you do and why do you do it?

Who’s it for?

As in, who do you serve and how’s it for them?

Why you?

Finally, what makes you so different? Why should I choose you over the other guy?