This will take 2 minutes

No one likes filling out lengthy forms.

…or completing time-consuming tasks.

This partly explains why many people don’t vote.

The hassle—or rather, the perceived hassle—of registering and requesting an in-home ballot, or filling one out, for some, just feels too great.

Which is reason enough to make the process as simple as can be.

And, when you need someone to do something—to read some text, to fill out a form, to take a specific action—to tell them how long it will take them.

Knowing how long—2 minutes, 5 minutes, or 10—might be all the incentive they need to do it.