The writer’s dilemma
One of the hardest parts of being a content writer is explaining to readers’ words and concepts that they themselves don’t know of firsthand.
The reason why is two-fold:
First you have to do the research required to understand the concept yourself, based on what’s available.
Then you have to explain it in a way that makes sense to someone who doesn’t understand what those concepts mean, in an entirely original and uncomplicated way.
People who aren’t writers often don’t understand the implicit two-part nature of this process. Which is why managers don’t often give you enough time to do both.
That—and the fact that’s it’s inherently hard to come up with something that actually explains something on some else’s level—is why all but the best of content writing is mostly illegible, or practically meaningless.
Writing is hard. Simplifying the complex is even harder. Doing both with little time is relatively impossible.
That just one reason why great companies with great bosses with great teams and great writer’s can do (mostly) ‘everything right’ and still fail.