The top 0.1%

Persona Talent’s schtick is that they only hire the top 0.1% of all applicants for their “extremely-vetted” personal-assistant recruiting process.

Leaving out the fact that this is incredibly biased—a fantastic way to nurture workforce inequity rather than displace it, it’s also a tad inane.

There are hundreds of thousands of people who would make great personal assistants who never went to an Ivy league school, scored a 1400 on their SAT, or could hope to pass Persona’s battery of tests.

Does that mean that 99.9% of the applicants who don’t pass Persona’s process are unqualified or unfit for the role? Hardly. Many of them are. By a large margin.

What it means is that these proposedly “smart” recruitment solutions (and Persona’s not the only one) aren’t nearly as sharp as they’d like you to believe. They’ll likely get you results (how couldn’t they?), but that doesn’t mean those results will be fair, impartial, or well-founded.