The golden rule

Would you read this?

Would you listen in?

Would you subscribe? Willingly buy? Or pay attention?

Too often when people provide a service (be it making an ad, writing an email, or creating a product) they do a sloppy job.

That’s because they compromise on quality, (often) hoping their customers or viewers won’t notice.

Of course, if you wouldn’t eagerly want to read your content, listen to yourself speak, or buy your products, how can you possibly expect other people will either?

The golden rule isn’t just a nice thing to do, it’s the most important metric for any service or business seeking to sustain itself.