The FAQ problem

If you look at the stats, there are 8,000 separate questions about “herniated discs” that are searched for on Google every month.

Almost none of them you could hope to answer with a single page, and many of them with more competition (keyword difficulty) than your medical practice could ever hope to rank for.

What can you do instead?

Rather than adjust the content on your page around the queries that are asked most often (or the least), consider this alternative: Why not give 100 of your customers a list of 100 questions, and ask them to choose the dozen that they’d prefer you answered, instead?

You can tally the one’s with the most ‘volume,’ and then order them chronologically, in a way that respects the natural progression of questions that a typical patient might ask.

Beats choosing FAQs based on arbitrary measures and chance.