The cheapest and most effective form of marketing

Can you guess what it is?

It's not PPC Ads.

Or tv commercials, radio spots, direct mail, or good PR.

It's not SEO either. On-page, or off it.

It isn't even word-of-mouth (although that's a close guess.)

It's to make a product or service or business worth talking about to begin with.

So that people—consumers, customers, and users—can’t help by engage with your brand, enroll in the journey you’re on, and procure the products, services, or solutions you offer.

Innovation triumphs.