The burden of convenience

Combustion engines, plastic straws, paper towels.

These are things that are easy to replace. And, as opposed to their more sustainable alternatives, actually cheaper to neglect.

So, why do we continue to use them?

For your added convenience, of course.

Sustainability, it turns out, is a design challenge. Not just of making things that people will want to embrace, but of finding ways to encourage them to let go of many of the things they find difficult to ignore.