Telling the client 'no'

It’s all too easy to say ‘yes’ to clients, every chance you get.

And all too easy for them to take advantage of that arrangement. To ask for bigger promises or for errands that are beyond the scope of your work.

A simple solution? Say ‘no’ more than ‘yes.’

Doing less is a great way to focus on doing a few things (remarkably) well.

Giving you (and your team) enough free time to focus on other things that delight your customers, and that leverage your reach.

And, in the process, building the reputation you need to take on bigger, better (higher-paying) clients.