SEO claims
People make claims about SEO all the time
“Businesses with more positive reviews rank higher in Google.”
“Websites that have optimized, non-pixelated images tend to rank better.”
“Sites with blogs that are updated weekly have better visibility, which helps to improve their rankings."
They’re not wrong. But it helps to discern between correlation and causation.
Having lots of things that are correlated with high rankings can certainly help support your SEO efforts, but there is no single factor that’s guaranteed to help you rank higher.
It’s not just one thing. It’s dozens of things.
The trick is knowing which things to focus on when.