Post-digital retail

The convenience of E-commerce is certainly impacting how we do business in the real world, making 'shopping at the store' a thing of the past. But what would happen if we brought the tangible aspect of retail into the home as well?

It’s is an interesting idea. And a paradigm that—if you think about it hard enough—has the potential to change everything about how we do business and how we shop.

To merge the digital with the physical, and to bring the physical into the intimate.

I’ve written about how Amazon is focusing on the former. And now Enjoy (led by Ron Johnson, former head of Apple Retail) is spearheading the latter.

Pretty soon, every store you know will try to bring the store too you.

(Better hope your’s isn’t the last.)