Pastry shops make terrible lattes

Not many businesses are great at more than one thing.

Perhaps because it's really hard to do one thing really well.

More than one only makes it harder.

The lesson is two-fold: given the option, it's better to overdeliver on one thing than to provide multiple options that fall short.

And, if you're on the receiving end and you have to choose, go with what a business is known for, and what they're good at.

Avoid almost everything else.