More general

Many content specialists tend to advocate for a “one-size-fits-many” approach, believing that by making content more general, it will attract more people.

Here’s why this is generally the wrong approach.

Ubiquity abounds. In a world where you can find your answer to a question just about anywhere, and where another dozen blogs on the very same topic are only a click away, you can’t retain readers by serving up general content.

Sure, they’ll get the answer to their question, but they won’t find anything worthwhile that will inspire them to pay attention or stick around.

While there’s certainly a case to be made for making content more accessible—as in more readable or digestible or scannable for your readers—I’m not convinced that making it more general is a better approach.

General is just another word for broad, banal, and boring. And even if your job is to be strictly informative for the common man, that’s not really ever your goal.

Users—even “general” ones—are unique enough to warrant a more specific approach.

More on this here: https://anchor.fm/themarketingmillennials/episodes/60---How-To-Do-Audience-Research-wAmanda-Natividad-e16smim/a-a6fdhv0