Louder or quieter?

Louder or quieter?

As I mentioned earlier, EV’s a pretty quiet cars (almost all silent) and a joy to listen to audio in.

In fact, just today I found myself listening to a ‘peaceful piano playlist’ on Spotify, a twist on my normal morning routine of listening to podcasts on end.

Then, quite abruptly, a suped-up Mitsubishi Eclipse swerved past me, its muffler buzzing with commotion.

As if it couldn’t get any more disturbing, we ended taking the same turn down the two-lane side-street, a route just long enough to spoil the better half of “Ambre” by Nils Frahm.

The lesson? I want a quieter car, he’s clearly content with a louder one.

Marketing starts with choosing your people: Those who want more or less? Expensive or cheap? Louder or quieter? Pompous or modest? Bright or restrained?

It’s a mistake to assume that different people don’t want different things.