”It’s on my website”

As a business owner, it’s likely that you understand your product or service better than anyone. And to assume that when you talk about it—either in person or online—that people inherently get what you’re saying.

But there’s always a chance they might not fully comprehend, or fully grasp the meaning behind your words.

The best way to confirm their understanding is to test your pitch and your copy. To ask if it makes sense, or if there’s anything missing or unclear.

We talk about the importance of communication all the time, but having content on your site isn’t enough. Neither is having a script to explain what you offer.

Testing to see what works (and what doesn’t) is the only way to ensure that what you’re saying is effective and easily understood.

Because it’s one thing to say something. Another to do the work to ensure it’s actually working the way you intended.