It's easy to think you need more

More verbosity, better word choice, different ways of saying the same thing.

The ironic thing about embellishment, though, is that more usually means less.

Less of a chance people will understand what’s being said.

Less of a shot at saying something truly original.

Less of a likelihood your message will resonate with your audience.

Less impact, less outreach, less consonance.

When in doubt, say it with less.