It might not be for you

…but it might be for someone.

Would you buy a $99 tote bag for creatives?

Or watch all of a 26-minute promo video to learn more about who made it?

Would you even care about who designed it, who packaged or it, or who (else) wants to buy it?

You, might not. But someone else might.

If you find yourself in the former category, it can help to acknowledge that you are not everyone.

And if you find yourself in the latter, it can help just as much to know that everyone is not you.