Is it a people problem?

…Or a process problem?

It’s possible that you’re not providing adequate instructions. That you’re reinforcing the wrong behavior. Or that you’re not communicating clearly enough.

On the flip side, it might be equally possible that the people you’re working with aren’t sufficiently motivated. That they don’t see how the goals you’ve set or the tasks you’ve prioritized or the path you’re on applies to them.

It might even be that they find it too boring, repetitive, or ineffectual to actually care to do it right.

A far less likely culprit? That they’re too stupid to understand. Too ignorant to care. Or too narrow-minded to adapt.

No. They either don’t know enough, or they don’t care enough. And in either case, the onus is on you.