I'm being followed by ads

The same one, in fact. Maybe you’ve seen it too.

Of course, no matter how many times I see it, or will see it, it won’t change my feelings or behavior or point of view.

And therein lies the problem.

Because advertising—traditional advertising—is so one-dimensional.

One message, shared by the same person, with the same worldview, over and over again.

It’s also asynchronous. There’s no way for the sponsor to know if it’s working.

Whether it resonates. Whether I care.

And therein lies the opportunity.

What would happen if advertising changed the way they made and measured and spread their message?

What if it was personal, research-driven, and uniquely tailored to me? What if I could communicate back, divulge my views, and telecast a message in response?

What if it wasn’t a promo, or a flyer, or an handbill, or a statement? What if it was a conversation instead?

What then?

Technology isn’t preventing advertisers from flipping the script.

It’s merely a matter of intent.