I’ll do this vs I’ll show you how

If you look at the keyword volume, how to tutorials are almost always searched less than the queries for the services themselves.

That’s because demand always precedes supply. People search for the services because they need them, and it's only when people need a service that other people are interested in learning how to do it themselves.

You can make a living either way. By being a teacher. Or by offering a service. But it’s hard do both. That’s why it’s better to pursue one outcome, for one audience, than to attempt to be an exceptional teacher and an outstanding performer.