How to write better content, fast

Take your key-phrase or topic. Plug it into Google. Find four good articles that currently rank among the top 10 spots.

Enable ‘reader view’ for all four articles. Close all your other tabs.

Now, outline your article (headers, bullets, etc.) based loosely on what other people have used for their's. Don’t copy word for word. Just look for patterns, find out what seems to work, and make it better.

With your article outlined, now it’s time to fill in the gaps with content. This is what takes most writers the most time (because, you guessed it, we tend to run out of ideas and therefore run out of steam.)

Here’s a better approach: For every header, bullet, or paragraph in your article, find where, in the other four articles, they talk about the same thing (‘search for text’ can make this process a lot easier.) With four sources, you probably won’t run out of things to write about, or comment on.

The crux of the work will be synthesizing all that information and finding ways to weave it together to make it sound better: more concise, more persuasive, and more interesting.

Which is, I’d argue, the primary job of a writer. Any writer.

Not to have all the ideas. But to do our research and to communicate them better than anyone else.