Google doesn’t care about words

It cares about whether your content matches the intent of the query.

…which it determines based on what people click on, look at, and share.

That’s why a page with less than 800 words can outrank a page with three times as many—if the content it offers is a better match for what the user was hoping to find.

As Ginny Redish said years ago, “the most important key to good SEO is having great content – content that people want; content that people want to share and that other sites want to link to.”

The problem is when we confuse content with what we can merely read on a page.