Full service agency

Within the world of b2b services and freelancing, there’s the idea of a “full-service” agency. Working with a client on everything from a complete rebrand, to website and app design, to content writing, marketing, analytic tracking, and on and on.

The point is, the generalist often gets more, often better clients, and because he has more expertise and offers a full-package, can charge more.

Add to that being best in class, the best in your geographic location or industry or in doing whatever it is you do, and you have a recipe for an exceptional amount of success, let alone impact.

Of course, you don’t have to be a jack-of-all-trades and get paid for it in cash. And "agency" is not just a noun.

You can be a teacher, for example. Or you can be a teacher, and a better-than-average home cook, amateur magician, TEDX speaker, blogger, arduino hobbyist and vinyl collector. You can intentionally hone those skills and leverage them to be a better teacher. To make a bigger impression.

The list of skills, the combinations, are virtually endless. That’s the magic of it. There’s no better way to differentiate yourself or to stand out. To become a better version of yourself. Or learn a thing or two you always wished you would.