For people who care

At a recent pitstop out west, I discovered the 'PortaLisa restroom trailer', made by a team that makes "artful restrooms for people who care."

A purple cow if there were ever such a thing, and a great reminder too.

You don't have to be everything or serve everyone to get talked about.

You just have to find some (small) way to be remark-able. Often, that simply means caring more than your competition, in service of the few people who are changed by it.

That's how you get picture-worthy portapotties, and just about anything else worth talking about.