Features and content

When you think about how applications are nothing much more than combinations of features and content, it’s easy to embrace just how replicable they can be.

That as hard as it is to come up with new features and ever better content, it’s easy for any business to copy it and run with it.

That’s why user experience matters more than ever. Because in a world where bits and bites cost nothing to duplicate, the apps that deliver the best experience are the ones who win.

Google Docs is Microsoft Word but better. Figma is Adobe XD but better.