Expensive copy

Many professionals don’t know how to write well. Which means they have to pay someone to write for them.

And you know what? It almost never turns out as good as it should. Because your average copywriter can’t possibly communicate your voice and your story and what you actually do in a reasonable amount of time.

Which means that great copy is expensive copy, because great copy takes time, and care, and sufficient research.

The alternative? Learn how to write well, yourself.

Start a blog. Write a little everyday. Share it with your clients and customers and friends. Or do it anonymously.

A once a day habit of expressing yourself, the best way you know how.

A great way to clarify your thinking. An even better way share what you professedly ‘know.’

It’ll help with business too. Because if you can articulate what you do in writing, it’s going to easier to communicate your value (and attract more clients/connections).

A priceless skill that far outweighs the cost of entry, far below the going rate of your average MFA cash-strapped wordsmith.