Don't do business backwards

It’s easy to get hung up on the details, to stress over the minutia of starting a business or a project.

To worry about word choice or the logo or the lighting or the website or the color of the walls.

Those things matter.

You want your customers to appreciate and expect conscious design. They want a clean, streamlined UX, they want a consistent brand experience, they need to feel something in the packaging.

But worrying about the little things before you’ve actually made something worth selling, presenting, marketing or talking about, that’s completely missing the point.

Make it useful before you make it flashy.