Does it matter?

Before you initiate your next project, before you invest your time in it, before it has any hope of becoming a tangible thing, consider:

If you were a random bystander out in the world today, would you watch this? Would you read it or consume it? Will this really make a tangible difference to someone in the world today?

In short, will it matter?

If you can’t answer a resounding ‘yes,’ it raises the question:

Why do it?