Different things for different people

Some people want a venti, others prefer a tall.

Some people call a party a crowded amphitheatre. Others want one with one or two close friends. And still others want a cozy, intimate encounter with a handful of friends and strangers alike.

Someone wants a fast car, a sleek car, or both. Others prefer fuel efficiency, or the on-board tech, or the way it makes them feel.

There’s no question that different people prefer different things.

The question is, as someone who makes things (objects or experiences) for a living, who are you catering to? And why?