Craft and commerce

Commerce is tied to metrics. It makes money. It feeds the economic machine.

Craft is intrinsic. It makes a difference. It nourishes our collective humanity.

You can have a job that's all commerce and no craft. Or a hobby that's pure craft and no commerce.

Or you can invest in having the best of both. A job that pays the bills and moves the levers, but that all the while makes you and the people you serve better for it.

Crafting a living that's more than the sum of its profit.