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Many brands don’t let users leave comments on their Youtube videos.

At first glance, this might seem like a smart decision. Because who wants trolls laying waste to a space?

Except when you realize what an opportunity it is to connect with people who have something to gain from the content that’s offered.

That with a sharp social media correspondent, you can do much more than produce videos and post playlists, but connect with people who are on the same journey as you are—paving the way for more opportunity, discovery, and commerce.