Choosing solutions

It’s important to be careful when choosing solutions to a problem.

Because the solution you choose determines the actions you’ll do.

Lots of businesses, for example, gladly pay for marketing services to increase their revenue. And, while it's true that marketing can lead to increased business, it isn’t always the right choice. 

Paying for things like ads and SEO can certainly boost your traffic which can sometimes help with sales, but it's wise to consider the cost-benefit equation (and opportunity costs) involved.

If there's no guarantee that the solution you choose will yield results that are affordable, consistent, long-lasting, or sustainable, it might be wise to think twice about whether the solution you’ve chosen is the best one for you.