Can I trust you?

Many parts of digital marketing are predicated on the assumption that if you can be the first service that a user clicks on when they’re looking for something, then you effectively have the “cat in the bag” when it comes to making a sale.

But if that were always true, then whoever is ranking for the largest pool of keywords in a space, or whoever paid the most for ads, would always be #1.

What many marketers overlook is the fact that people don’t care about keywords or ads when it comes to choosing a business to work with or buy from.

What they care about is whether they can trust what you say.

It’s a waste to spend any amount of time churning out content or assets or ads before you create a reason for people to trust you.

Plain language, good reviews, and a portfolio of work can do a lot more for a business than having high rankings or a big ad budget.

Because trust is what leads to conversions and loyal customers—not clicks.