"Best in the world" is irrelevant

If you want to get published as a writer, you merely have to be in the top 20% in your subject or genre, be it sci-fi, business or poetry.

If you're a restaurant, you often only have to be the best option within the 10 mile drive of your next hungry customer.

And if you're applying to a job, you only have to be the best pick out of the pool of applicants.

No, you don't have to be the best out of 8 billion people to to be easily sought out.

Just the best in your world.