Before & After

80% of the fun of watching shows like Fixer Upper and Extreme Home Makeover is at the end, when they showcase the before and after.

Because, it’s only then when you get to see the improvements they made.

As in: what was banal or broken, how they made it better, and the final results of what they did.

Alas. Giving your readers, users, clients, or viewers a means of exploring the contrast between what was and what is, is a phenomenal way to showcase your work. And an even better marketing tactic for broadcasting what future clients can expect of you next time.