Avoiding words

Words shape the way we think. But lately, some words seem to be off-limits, even feared.

Take diversity. It’s not just about people—it’s about ideas, experiences, and approaches.

Or equity. It's what happens when we avoid false proxies and give everyone a fair chance.

And inclusion? That's what makes things richer. A bonus track on an album. A surprise twist in a story. The inclusion of fresh ideas in a brainstorm.

These words don’t need disclaimers. They need the courage to use them with intent.

Avoiding them only narrows the possibilities.