An easy and proven way to…

James Clear has a really great homepage.

There’s no fluff. No drivel.

Just a single headline that communicates the value of the service he provides.

Paired with a super-effective email sign-up form.

If you can distill what you offer into a single-sentence line that encapsulates what it is your users can learn or do from working with you, reading your blog, or buying your product, you’ll be 80% better off than almost every other person with a homepage.