AI writing tools

Having worked at a marketing agency for some time now, I’ve had the pleasure to tinker with a wide assortment of ai writing tools.

Most of them aren’t very good. A few of them (Jasper comes to mind) are decent.

For many tools, you have to select what kind of content you want, as well as feed it with data (content) about that content. This can be time-consuming, and, because there are so many options, it makes it especially difficult to choose.

OpenAI’s GPT-3, fortunately, doesn’t have this problem. Instead, the interface is clean and uncluttered, because the AI is smart enough to create the content you want by adhering to your prompt.

What’s more, while the mechanics of prompt design can be tricky for some queries, it’s generally not so for text generation. This makes the tool a boon for anyone who considers themselves a writer.

It’s also a great example of how different types of the same technology can impose constraints on the design. And, it underscores a notable point: sometimes, pouring millions into a better way of doing things is worth it. Especially if your solution can make your competition obsolete overnight.

I won’t be using this tool for everything. 1 in 8 listicals contain the wrong facts. But it certainly is the future. The future of many industries and a full stop for many more—nonsense writing probably being one of them.

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For anyone struggling to make sense of the OpenAI Playground, ChatGPT or GPT-3—let alone how to use these tools effectively—I recently published a beginner’s guide on Medium (my first post on the platform.)

You can read it here: https://tinyurl.com/bbgpt3