A service in every city

Here’s something that’s pretty obvious with profound implications: In every city in the world, there’s likely someone who needs the services you provide.

This means that if your skills are scarce and valuable, you’ll almost always find work, no matter where you go.

And, if you don’t need to be in the same place to do your job as your clients or your customers, it also means you can work from anywhere, while still making a name for yourself elsewhere.

That’s why a full service agency that provides many services can rank for a few of them in a handful of places. Or why a talented freelancer can make six-figures by working in twelve cities instead of one.

What matters is what you do, not where you are.