24 million dollars

That’s how much money Amazon would lose everyday if a mere 1% of the 300 million people who use their site daily didn’t complete their purchase.

Why wouldn’t they? Poor UX.

Indeed, of the top 7 reasons why digitial buyers abandon their shopping carts, 4 of them have to do with a poor user experience. (And only 2 of them have to do with price).

Alas. Whether you're trying to save a quarter billion, double your ROI, or simply delight your customers or your clients, design matters.

Probably a lot more than you think.